Data Driven Marketing Information


What is a strategy map?


Every customer interaction online produces data. This data helps business owners project future consumer behaviors. The key is: making sure you understand your target market by analyzing their internet consumer behaviors, to improve customer experiences, and to pinpoint trends that can be monetized. According to a recent study digital strategy through data driven marketing will influence 80% of spending by 2015.


Data Driven Marketing - Bereano Partners - Seattle Washington


In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing.


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