Data Driven Marketing Information
What is a strategy map?
Every customer interaction online produces data. This data helps business owners project future consumer behaviors. The key is: making sure you understand your target market by analyzing their internet consumer behaviors, to improve customer experiences, and to pinpoint trends that can be monetized. According to a recent study digital strategy through data driven marketing will influence 80% of spending by 2015.
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing.
- Strategy Mapping: Aligning Monks And Revolutionaries For Data-Driven Marketing Success
- Thought Leaders: 2014 Predictions For Data-Driven Marketing & Analytics
- Why It’s Time to Rethink Performance Marketing
- Forrester predicts the rise of smart data in 2014, Enhancing Mobile and Social
- Marketing Predictions
- Real-Time Marketing