Data Driven Marketing Information

 

What is a strategy map?

 

Every customer interaction online produces data. This data helps business owners project future consumer behaviors. The key is: making sure you understand your target market by analyzing their internet consumer behaviors, to improve customer experiences, and to pinpoint trends that can be monetized. According to a recent study digital strategy through data driven marketing will influence 80% of spending by 2015.

 

Data Driven Marketing - Bereano Partners - Seattle Washington

 

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what’s working and what’s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing.

 

Related Articles: