Be a Digital Revolutionary
The Digital Revolution is the shift from mechanical and analogue electronic technology to digital electronics which began anywhere from the late 1950s to the late 1970s with the adoption and proliferation of digital computers and digital record keeping that continues to the present day.
So although the Digital Revolution was the result a series of innovations causing tectonic shifts in society and business on the scale of the Industrial Revolution, the “revolutionary” aspect of it has been magnified in the past decade as the advances in these “disruptive” technologies transform whole industries in a matter of years as opposed to decades. Welcome to the age of the digital transformation! Digital transformation refers to the ways in which today’s companies adapt to the changing business climate created by the rise of technology.
An effective digital transformation utilizes technology and its advancements to modernize business operations, strategy, models, marketing approach, products and so on. It is not just a “bolt-on” process but an end-to-end endeavor that involves aspects of each and every business unit of the organization.
Today’s rapidly evolving digital ecosystem requires swift reaction from companies who wish to remain relevant and engaged with their customers, whether B2B or B2C. If your company is slow to adapt its business model and operations to these changes, it may well go the way of the dinosaur.
Organizations and societies have always had to adapt to “technology” even hundreds of years before the Industrial Revolution (think European society and the invention of the printing press in 1448) but the take-home here is that it is the accelerated pace of business digitization causing an accelerated series of disruptions in the marketplace that can be overwhelming for company executives. After all, these are the stewards who need to keep their organization’s existing business model–the one that has some market share – bringing in the revenue while they explore new emerging business technologies and processes somehow. Not an easy task.
Digital Transformation Officer or Digital Transformation Consultant?
As organizations struggle to evolve, many have hired a “Digital Transformation Officer”, “Chief of Digitalization”, or “Head of Digitization.” While they may have different mandates depending on the industry, it is most important that
Chief Digital Officers are well-versed in these technologies and offer strategic guidance to companies who are navigating their way through a new digital landscape. According to Bruno Fiastre of Taliance Group, “When an organization does decide to hire someone with an explicit mandate around digital transformation, it shows it is committed to operational changes that not every organization is able or willing to make.” This can be a very expensive proposition, and ultimately the role will only be a transient one because the goal of the Digital Transformation Officer is to lead the company through the transition and then exit stage left once the implementation is complete.
A less expensive option is to choose Digital Transformation Consulting.
Digital transformation consultants lead businesses in their digital transition efforts by developing a concise digitalization roadmap and establishing a real proof of its value. This is not done haphazardly.
The digital transformation consultant will carefully evaluate your business and processes and illuminate their shortcomings; then recommend revisions to improve efficiency and utilize advances in technology to revamp your current models and/or expand into new markets. The level and magnitude of business IT infrastructure is assessed at this point to ascertain whether to add or just tweak the existing digital technology platform or to overhaul the entire system and move to a new platform entirely.
Most companies have already shifted some of their marketing budget to online and social media channels. However, B2C companies in particular need to stay ahead of the game and make sure their marketing and ad mix are optimized and personalized for their target audience. Digital transformation consulting can help your company leverage data analytics to dial in on your markets and find new ones, elevate customer loyalty, and greatly increase profits and ROI.
A digital transformation consultant can also assist the leaders of the company in the culture change necessary to be proactive in the establishment of new processes and mindsets and let go of old ones that no longer serve the transformation process.
Don’t let your brand get left behind! To take advantage of a free 30-minute digital transformation consulting session, contact us today. We look forward to talking to you about how Bereano Partners can help you lead in your market.