Videos have become one of the most consumed types of media online and for good reason. With their ability to capture our attention and engagingly convey information, videos are an incredibly powerful tool for businesses and content creators alike.

One of the key reasons why videos are so effective is their ability to produce high engagement rates. Unlike other forms of content like text or images, videos can convey emotions and create a deeper connection with viewers. This is because videos can use visual and auditory cues to capture our attention and keep us engaged.

Studies have shown that videos have much higher engagement rates than other forms of content. According to a study by Wistia, the average engagement rate for videos is around 60%, while the average engagement rate for blog posts is only around 20%.